Gonzo is a campaign backed by K Swiss, urging young people to live life to the fullest and get active. The campaign promotes optimism, because while there are many things in life that can get you down, nothing can conquer one’s perseverance.

Being the first to release an all leather tennis shoe over 40 years ago, it’s not unlike K Swiss to be the first to do something, and do it well.

K Swiss has teamed up with artists like Tempa T, Jamal Edwards, and others to help spread the word about Gonzo.

Garnering much of the attention is UK’s very own Bang On!  whose abrasive flow ignites feelings of confidence, strength and determination.

For more information on K Swiss artists and to become apart of the Gonzo team visit  

http://gonzoworld.com/2011/04/gonzo-guide-to-self-defence-part1/

The blog follows K Swiss’ campaign across the globe in their mission to support and develop some of the world’s most promising creative artist and thinkers through music, sport and fashion.