"I don't think so," reckons Love Dough's Matt Smythe. "Respect to Twice As Nice but I think our line-ups have a different appeal. We represent the urban sound but there's a point where things crossover into something a bit more cutting-edge and that's where we lie."
With line-ups including live performances from Mobo winner Sway (5th July) and killer grime crossover artists Lethal Bizzle (26th July) and Kano (9th August), Love Dough is the first Ibizan promotion to offer a platform to the fresh wave of live UK urban acts. London upstarts N Dubz and grime-hop sensation L. Man are also set to appear.
"We're also introducing other live performances," continues Matt. "There's urban violinist Adaggio, who will be playing live over urban beats and Faith FX is one of the UK's leading human beatboxes."
Harbouring ambitions to become the Hed Kandi of urban music, Matt views cracking the White Isle as fundamental to reaching the next step in their journey. "If we can nail a season in Ibiza I think it will open up a lot of doors in the UK," said Matt. "We're looking to take Love Dough nationwide and this is a perfect platform to show clubbers from all corners of the UK and beyond what we're about."
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