DJ Mag
Brand Guidelines and Logo Usage
November 2019
1. DJ Mag
DJ Mag is the overarching brand for all products, and also the name of the monthly print magazine
DJ Mag must always be written in Title Case with a space between the words and ‘DJ’ capitalised.
Correct Usage: DJ Mag
The DJ Mag logo must be used with a red fill (Pantone 485 or screen/process equivalent)
Do not change the colour or proportions of the logo or use shadows behind the image
A single colour outline version must only be used where there is no option to use the red fill. This usage must be approved in writing by the global office
The logo must always be displayed horizontally, without any rotation
2.Top 100 DJs
Top 100 DJs is a global poll to find the world’s most popular DJs
Top 100 DJs must always be written in Title Case with a space between the words, ’DJ’ capitalised and a small ’s'. The only exception is when using the hashtag on social media, when spaces are removed
There is no possessive apostrophe in “DJs”
Correct Usage: Top 100 DJs or #Top100DJs
The ‘DJ’ in the Top 100 DJs logo must always be used with a red fill (Pantone 485 or screen/process equivalent
Do not change the colour or proportions of the logos or use shadows behind the image.
The sponsor must not be removed without permission in writing from DJ Mag’s global team
Canvassing Information
DJs and artists are permitted to use the Top 100 DJs logos on their marketing and promotional campaigns during the Top 100 DJs voting period
They may only be used by DJs canvassing to enter the Top 100 DJs poll. They must not be used to endorse or promote any events.
UNICEF Information
Top 100 DJs is currently in aid of UNICEF. As UNICEF is a children's charity, is strictly prohibited to be us these logos in the following contexts:
Alongside excessive alcohol consumption
Alongside illegal substances or drug paraphernalia
Alongside any sexually explicit content
Alongside any firearms
Alongside any image that depicts or represents illegal acts or that could cause offence
3. Top 100 Clubs
Top 100 Clubs is a global poll to find the world’s most popular nightclubs
Top 100 Clubs must always be written in Title Case with a space between the words. The only exception is when using the hashtag on social media
Correct Usage: Top 100 Clubs or #Top100Clubs
The Top 100 Clubs logo must always be used with a red fill (Pantone 485 or screen/process equivalent )
Do not change the colour or proportions of the logos or use shadows behind the image
Do not remove the sponsor unless you have express permission from DJ Mag in writing
Canvassing Information
Clubs are permitted to use the Top 100 Clubs logos on their marketing and promotional campaigns during the Top 100 Clubs voting period
They may only be used by DJs canvassing to enter the Top 100 DJs poll. They must not be used to endorse or promote any events.
