Last night, Spanish party brand elrow teamed up with London's Victoria & Albert Museum to host a Christmas party of epic proportions. It was a sixties-themed fiesta in line with the V&A's current exhibition, Records and Rebels 1966-1970, and included the switching on of the famous shopping street's Christmas light display.
There was also 120 kilos of confetti, 1200 inflatable props, 20 performers and 20 stilt walkers, plus sets from Bristol homeboy Eats Everything and elrow resident De La Swing, plus George Privatti and Patrick Topping.
"It's a great honour to be part of the Christmas lights switch on for Carnaby, an iconic street and event in London - a global referent city in the music industry. I hope everyone enjoys this festive celebration and joins our particular madness while lighting up Carnaby," said elrow founder, Juan Arnau Jnr.
Victoria Broackes, co-curator of the V&A's exhibition, commented: "We're delighted that Carnaby have taken inspiration from You Say You Want a Revolution for the Christmas lights. The Swinging Sixties is an important aspect in the exhibition, which begins with a recreation of Carnaby Street at the heart of a cultural centre for fashion, music, art and photography. It's great to see this playing out on Carnaby Street today."
Elrow returns to Barcelona on 4th December with an epic 12-hour set from Italian techno don, Joseph Capriati. Tickets here.
PHOTOS: Luke Dyson
Copyright Thrust Publishing Ltd. Permission to use quotations from this article is granted subject to appropriate credit being given to www.djmag.com as the source.