Eric Prydz announces virtual performance series in Sensorium Galaxy’s PRISM
The Swedish all-star steps into the immersive metaverse venue, following in the footsteps of Carl Cox and Black Coffee
Eric Prydz has announced a virtual performance series in Sensorium Galaxy’s PRISM, a virtual destination for music events inside a larger immersive metaverse.
No specific dates had been revealed yet, but the performances follow on from a string of high-profile shows in the digital environment last year, including Carl Cox, Black Coffee, and David Guetta. Watch the teaser trailer for the series below.
“I believe metaverses are taking digital events to the next stage, which is one of the main elements that has drawn me to this project," said Prydz of the series. "Working with cutting-edge technology to deliver special performances has always been mine and my team's goal, but to now take what we do in a physical space into a digital environment, creating endless possibilities, is so exciting!"
“PRISM is a unique destination for artists. Our virtual setup is constantly mutating based on music. And that’s exactly why this collaboration with Eric is so great," said Sensorium Galaxy Deputy CEO, Sasha Tityanko. "His distinctive progressive style matches perfectly with our goal to create out-of-this-world immersive experiences for users.”
Prydz is also involved in the Sensorium Galaxy brand reveal campaign, entitled 'The Chosen Ones'. Directed by Rogier Schalken, the first clip introduces PRISM, which welcomes user avatars for shows with multiple crowd angles, social interactions, and even a 'DJ's-eye-view'. The clip was made by Academy Award winning creative production studio The Mill, and renowned creative agencies The Night League (Hï Ibiza, Ushuaïa) and High Scream.
“I’ve been working together with Eric for many years. All of his shows have delivered high-tech experiences and helped to raise the bar in the entire industry," said The Night League's Yann Pissenem. "I am excited to see how he can leverage the endless possibilities provided by virtual reality to deliver fully immersive DJ performances.”
Keep an eye out for updates on the dates of Prydz's virtual shows in Sensorium Galaxy’s PRISM,
Earlier in June, Prydz announced a series of 'real world' shows for Los Angeles in August, adding to a forthcoming tour schedule that includes shows across the US, and at venues in Europe including The Warehouse Project in Manchester.
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