Just in time for summer, Tinder has launched a new feature that will help music fans connect with each other at festivals across the world.
Called Festival Mode, the new feature will roll out at events in UK, the US and Australia starting May 2nd, including British Summer Time Hyde Park, Lovebox, and All Points East. Entertainment companies AEG and Live Nation have partnered with Tinder for the new feature.
Tinder launched Festival Mode after seeing a spike in use during last year’s festival season. "It's no secret that Tinder is a must-have app for singles attending music festivals around the world," CMO of Tinder Jenny Campbell said.
"We consistently see a spike in Tinder use as tens of thousands of music fans come together, so we wanted to create a new experience that makes it easier to connect with other concert-goers before even setting foot on festival grounds."
Mestival Mode works by adding a badge to your profile, which indicates which festivals you’re heading to this year. You’ll also be eligible for VIP upgrades and complimentary merchandise, and can add music festival badges to your profile roughly three weeks before the start of each festival, so you have time to connect with a potential partner before the event.
This isn’t the first time music and love connected online — back in 2017 someone launched the world's first techno dating site, Techno Dating. But Tinder’s new feature has us intrigued. And speaking of festivals, Junction 2 and Sonus Festival have teamed up with DJ Mag to offer you a chance to win trips to both events this summer. Read about that here.
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