Tracks by Beyoncé, Kendrick Lamar and more also saw increased streams

The major label will launch The Taskforce for Meaningful Change

"We’re determined to contribute, on a sustained long-term basis, to the effort to bring about real change”

The South London artist has tapped up a host of guests for the streaming series

The song had 765,000 on demand audio streams in a 48-hour period

The Weeknd, Common, and Lizzo are among the artists to sign the letter 

The album was slated for release on Friday

"It's time to be the change and play an active part in the fight for justice and equality"

The pair highlighted their own experiences as part of the show

The platform will also allocate an additional $30,000 per year to partner with organisations that fight for racial justice