Kano announces launch of 100% Caribbean Rum
UK rapper Kano has released his own rum in partnership with Duppy Share Caribbean Rums.
George Frost, founder of Duppy White, first connected with Kano via Instagram before agreeing to partner on the development of a rum during the UK's lockdown.
With Duppy Share’s other rums blended from both Jamaica and Barbados, the pair decided on a rum that would be 100% Jamaican, inspired by Kano's heritage. During the process Kano visited his family’s home in Brownstown, Jamaica, to help pinpoint the flavours that would go into the final blend.